M-A-D ~ IBM Software ~ branding: mosaics  1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16

There is one pre-designed Brand Mosaic for each one of the five IBM software brands as well as one for cross-branded communications. All the mosaics use imagery of nature and urbanism as metaphors.

These brand mosaics are used as a source for cropping compositions. These can also be modified.

The DB2 Mosaic draws associations with cataloging and indexing.

It transforms horizontally from figurative to abstract imagery, to provide designers with a more varied and flexible stylistic approach.

Keywords:
- information
- integration
- storage
- transport
- on-demand